A direct cash purchase prioritises speed and certainty over maximum open-market price, with most offers coming in up to 85% of market value (depending on location and condition).
Selling on the open property market, you may achieve full market value, but it can take months and carries the risk of fall-throughs, renegotiations, or unexpected costs. With a cash sale, the trade-off is typically a reduced price in exchange for removing that uncertainty.
For many homeowners facing time pressure, financial strain, inherited property issues, or a chain collapse, that certainty is more valuable than holding out for the highest possible figure.
It’s about choosing the route that fits your circumstances.